Proposal for North Face
Brand Story + Launch Campaign
A premium, concise client-facing proposal that highlights the narrative, delivery plan, and investment clearly.
draft$15000
Creative direction · launch rollout · premium storytelling
Status
draft
Timeline
6-8 weeks
Budget
$15000
Focus
Launch-ready
What we’re proposing
North Face needs a campaign that balances product credibility, culture, and cinematic presence.
Call notes summary
Client is looking for a more elevated, cinematic look. Wants a strong outdoor mood and product-forward storytelling.
Questions we’ll answer
What launch moment matters most? Which channels should we optimize first?
The storyNorth Face needs a campaign that balances product credibility, culture, and cinematic presence.
Who we areLuma Creative is a cinematic production studio creating premium brand stories for ambitious lifestyle and outdoor companies.
Our approachWe pair strategic storytelling with editorial visuals and lean production planning to deliver a premium brand narrative.
DeliverablesCreative concept • Production planning • Cinematic capture • Edit and color • Final delivery package
Investment
Fixed bid: $15000